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September 10, 2008

Furniture and household product retail chain IKEA is continuing to expand in the Turkish market and is hoping to open a branch in Bursa in November, the company said yesterday.

IKEA Turkey released its 2009 catalog to the public during a press briefing yesterday at IKEA’s Bayrampaşa store. The catalogue, constituting an invitation to consumers, contains 3,250 products. Distribution will begin on Sept. 11 in İstanbul, İzmir and Bursa, and the catalogues will be free of charge. The 2009 Ikea catalogue features the campaign slogan “Your home will reflect your lifestyle.”

IKEA, the worldwide Swedish furniture store, is a household name for furniture and bathroom and kitchen accessories. Its furniture is designed to be assembled by the customers themselves in order to lower costs, which are then are returned to customers in the form of lower prices.

Ikea currently has three stores in Turkey: two in İstanbul and one in İzmir. In 2005 the first store in Turkey was opened in İstanbul’s Ümraniye district. The second store came after one year in Bornova, İzmir. The third store opened in Bayrampaşa in 2007. The company plans to open a new store in Bursa on Nov. 13 with a 50 million euro investment.

IKEA’s goal for 2009 is to become the world leader in living room furnishings with their attractive and functional designs. Their research has shown that people spend most of their time in their living rooms.

For the coming year in Turkey, they are expecting an increase in shoppers. They plan to expand their capacity and to develop in the areas of living rooms, kitchens and bedrooms. Their 2009 catalogue has 90 more pages and 800 more products compared to last years’ edition. While the company printed 1.3 million copies of its catalogue when it came to Turkey in 2005, it increased the number to 5 million for the 2009 catalogue. More catalogues means more business and more customers for IKEA Turkey.

The story of IKEA started in 1943 when its Swedish founder, Ingvar Kamprad, was 17 years old. The name IKEA was formed by his initials, the first letter of Elmtaryd, the name of the farm he grew up on, and the name of his county, Agunnard. It began as a catalogue order firm and the first IKEA catalogue was published in 1951 even before the first store was opened in 1953 in Almhult, Sweden. Now the catalogue reaches 38 countries in 27 languages.

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